In this post we will talk about how to create a portfolio and when to use it in its different forms.
The photo above is how my portfolio looks like when a client receives it. I have seen many times that both photographers and models do not have a portfolio. What is currently happening is that we all use Instagram as portfolio, however it is not professional.
Instagram is not a portfolio
Instagram creates a community around your work, allows you to stay connected with colleagues, potential clients and friends as well as being a source of inspiration. However, sometimes clients come to you on the recommendation of another client and ask to see your work. When this is the case, I send my portfolios according to the work. I want that the first thing the client sees are my best works, which are the ones that I put in the portfolio.
When clients reach me through Instagram, they have already been able to see part of my work in my feed, however, when starting a conversation I always give the option of emailing my portfolio.
Why should you have a portfolio? Why send it?
It is essential to have a portfolio, it makes your work more serious for the client. It is where we put the best of ourselves, what we consider to represent us and what distinguishes us as photographers. With our portfolio we have the opportunity to impact our client with the most powerful images we have achieved and get the job.
But it not only works to convince a customer, it also protects us. When we show through our portfolio “our ability”, or the type of photos we can achieve, we show the client what they are going to get, it helps them see whether or not we are the photographer they are looking for. This is essential in event photography for example, there are many styles of photographers, there are traditional ones, artistic ones, etc. The client has to be able to see the photos we take, in order to avoid problems when we deliver the final product.
That said, something very important about portfolios is that our work is there and we send it to someone else. It doesn´t mean that this person uses our images, but a platform that prevents the download of our material is always better. this is also useful when the work has a limit of photos, that is, if the client paid 10 photos, we can display additional photos of the session (using the tool that I´m going to comment below) and sell them if the client wish.
One of the most classic ways of showing your work is through a website. In my case, a website depends on my husband to help me design it. Since not all of us are lucky enough to have someone to hepl us, perhaps the best I can show you is the platform I use to create my portfolios.
This platform is called Pixieset (you can join and use it for free by clicking here), I love it because it is very easy to use, it allows you to block the download of images and even allows you to send your portfolio by email in a very simple and professional way. Below I show you a short video of what my gastronomy portfolio looks like.
You can choose different themes, colors, fonts and it even shows how the mobile version looks. Not only this, but we can also create personalized galleries for our clients where the best photo we have taken for them appears as a cover. With this the image of our service improves, it is not the same to send the photos by email or simple by trensfer, than to create a specific website for each client.
In the free version of this platform we can upload up to 3GB total among all our galleries, for portfolios it is more than enough, however if you are going to use it for clients you may need more space.
In any case, whether as a portfolio or to deliver work, this platform presents your work in a very professional way.
I hope this post has been useful to you, and if you have any question you can write them down or contact me on Instagram or by email!
See you in the next post!